This short film is among the shortest I have ever seen but the impact will remain with me for a very long time that is because the film touches one’s heart. The story is about a helpless blind old man who sits at a public place and waits for people to throw coins at him. An incident on a particular day brings about a major change – to his pleasant surprise the coins he receives from passers-by suddenly increase several times as though by magic.
The Power of Words demonstrates how clever and creative use of a few words, without really changing the meaning of what is to be communicated, can have a huge impact on people’s behaviour. It just not about the physically challenged or people who provide help and assistance to such people, even others can learn a useful lesson from this film. This film is a ‘must see’ for all advertising professionals especially copy-writers. What you wish to communicate to your audience may be important to but how creatively you communicate is also equally important because that is what makes the communication effective. I particularlylike the two sequences where the old man feels the shoes of the lady who causes the change, I find these very touching. I also like the low angle shots which make this film so impactful.